What is strategic awareness

April 2024

8 ways you can begin to use it in business and in life

Strategic awareness rarely features in modern textbooks on management, yet is something that can fundamentally change conversations and decision-making at the Board level.

In essence, strategic awareness is the fusion of strategic thinking and personal awareness. Strategic opportunities exist all around us, often through the information people carry with them.

Capitalizing on these opportunities requires you to be more alert and attentive to what is happening in the world around you. In doing this you are more prepared to gather and evaluate the information you are receiving.

Sometimes this can involve looking at external trends in the global marketplace, (political, economic, social or other) and analyzing its potential impact on your organization and its internal decision-making.

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