The Business Heroes Directory is helping local businesses get noticed and gain extra exposure. It connects businesses and for-purpose organisations, helping community-minded providers be discovered and recommended by people who care about impact as much as outcomes.
A case study of the Business Heroes Directory working
Amanda, who works in a medical equipment business, recently needed promotional items for her training courses. Her partner, who works in the for-purpose sector, knew about local firm, ‘The Why Marketing‘ from browsing the Business Heroes Directory listings and suggested she use that company, as they were doing good work supporting the community.
The Why Marketing, led by Geoffrey Campbell, proved to be a great fit. They were responsive, attentive, and guided Amanda to choose the right products, ensuring their company logo and website were represented perfectly.
This sale wasn’t about discounts or special offers, as the company involved was not a for-purpose organisation, but it happened because The Why Marketing’s presence in the Business Heroes Directory helped get their name out there and increased exposure. That first connection not only resulted in a sale but also opened the door to potential future opportunities.
This true story highlights the value of the Business Heroes Directory for businesses in Tauranga and the Western Bay of Plenty. It’s a platform to be discovered, remembered, and recommended, helping them build their reputation for supporting community organisations. While the directory continues to grow, every new listing strengthens the network, creating more chances for meaningful connections and business growth.
How to help the Directory grow
For the Business Heroes Directory to reach its full potential, it’s about building it up and spreading the word. Says the administrator for the directory at SociaLink, Leanne Rhodes-Robinson, “There are currently 60 listings, but we’d like to at least double that year on year.”
“Businesses can champion the idea by creating a free listing and encouraging their business contacts to list their services as well. For-purpose organisations can champion it by actively using the directory, recommending trusted providers, and sharing it within their own networks.”
The more people get involved, the bigger it gets and the more traction it gains, creating real opportunities for everyone in the network. A win, win.
Key takeaway
A listing in the Business Heroes Directory can create trust-led referrals that turn into real business opportunities.
