Strategic planning involves defining what you want your group to achieve, setting timelines and making decisions on the best way to get it done.
Strategic planning is important to an organization because it provides a sense of direction and outlines measurable goals. Strategic planning is a tool that is useful for guiding day-to-day decisions and also for evaluating progress and changing approaches when moving forward.
This information is useful for new and established groups. It takes you through the strategic planning process, suggests environmental and SWOT analyses and provides examples of other community organisations’ strategic plans that you can compare.
Strategic Planning in Non-Profits Introduction (SPIN)
Examples of Strategic Plans
Theory of Change
Theory of change is a specific type of methodology for planning, participation, and evaluation that is used in the philanthropy, not-for-profit and government sectors to promote social change. Theory of Change defines long-term goals and then maps backward to identify necessary preconditions.
A Theory of Change (TOC) is a living tool that links:
- What you do
- Who you are targeting for results
- Why and how you do it
- What you expect to achieve