Marketing and Communications
Clear and concise communication is essential to ensuring your organisation’s message is delivered effectively, to the right audience, at the right time. The goal of any communication is to keep people informed, engaged, and supporting your work, while raising awareness of the cause at a local and national level.
In the social sector an organisation needs to communicate with a range of audiences, from service users, local advocates, and the wider community, to funders, other organisations, and the Government. In order to do this effectively, you’ll need to have a toolkit of content to adapt to each situation.
SociaLink’s Mapping the Social Sector research shows in the social sector marketing and promotion as the most common area needing support. Below are some resources as a starting point.
There are several organisations with free resources that cater specifically to the social sector, and cover a wide range of topics to ensure your communication efforts are effective and efficient.
Ehara taku toa, he takitahi, he toa takitini
My success should not be bestowed onto me alone, as it was not individual success but success of a collective
When you have a great organisation or idea, how do you let the world know? These TED Talks share the latest thinking on how to spread a message in our hyperconnected world.
Ministry of Health – NGO Health and Disability Network
A range of webinars to enable with tips and tools for building a profile and communicating your purpose.
A collection of Ted Talks on all matters relating to communication.
The National Council for Voluntary Organisations (NCVO) Knowhow
This UK-based organisation offers advice and support for voluntary organisations. While the resources are centred around the UK, they can easily be adapted for our local communities.
Words and Language
Writing skills – Community Comms Collective
Guidance and resources to promote clarity, improve skills, and avoid mistakes in written communication.
Digital content and plain language – digital.co.nz
The guidance from digital.govt.nz is based on best-practice advice for the public sector digital content. The guidance can be used to check, update and /or add to your own organisation’s guidelines. There’s information on how to use plain language; style, grammar, and punctuation; readability and inclusive writing; and useful tools for content designers.
Writing words for your website – TechSoup
A webinar walking you through the fundamentals of content creation, how to find the phrases to tick Google’s boxes (aka SEO), creating a content plan and common content mistakes. https://www.techsoup.net.nz/learn/articles/webinar-recording-writing-words-your-website
Tools and resources – write.co.nz
Free tools to help you write clearly, make a good impression, and meet your communication goals.
Mastering Effective Communications for Causes: Public Interest Communications & the Science of Story.
A two-part, 180-minute e-certification program offered training on effective communications strategy and methods for promoting a social cause
Slide share from presentation “Creating Powerful Communications Strategies” a Charity Comms seminar.
Step-by-step guide to producing a comms strategy for your organisation. Includes exercises and downloads.
Eight-step communications planning framework.
A 25+ page free guide with tips, tricks and insider resources to help tell your story.
Information on how to communicate with newspapers, online, TV or radio to get your message out (inclusive of media release template and doing interviews).
A how to guide from the Media Trust UK
Communication Strategy and Planning
Strategy and planning – Communication Comms Collective
A selection of videos, articles, and templates to assist you with all aspects of developing and writing your communications strategy and plan.
Read and Tools
Your Communications Plan – CommunityNet Aotearoa
A simple communications plan, which also includes some templates.
Short video to clarify how to communicate your strategy.
an extensive list of webinars on communication (inclusive of social media)
Ministry of Health NGO Health and Disability Network.
SociaLink often runs training and development workshops on communications – check out our upcoming workshops here.
Branding for Non Profit Organisations: The Definitive Guide
There are lots of differences between non profit branding and branding for commercial organisations.