Marketing and Communications

Clear and concise communication is essential to ensuring your organisation’s message is delivered effectively, to the right audience, at the right time. It also covers the internal communications of the organisation. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communications, public relations, social media, customer journey and promotion.

In the social sector an organisation needs to communicate with a range of audiences, from service users, local advocates and the wider community, to funders, other organisations and the Government. In order to do this effectively, you’ll need to have a toolkit of content to adapt to each situation.

SociaLink’s Mapping the Social Sector research shows that marketing and promotion in the social sector  is the most common area needing support. Below are some resources as a starting point.

There are several organisations with free resources that cater specifically to the social sector and cover a wide range of topics to ensure your communication efforts are effective and efficient.