Yes there’s a structure – include who, what, when, where, why. Start with the most important thing, which is what the release is about.<\/p>\n
You may be running an event so start with that, not a waffle about who you are. Make sure you include when and where the event is early on, and repeat at the end. Include a quote from your CEO or manager,<\/p>\n
and\u00a0 introduce it by saying: ‘CEO Mary Smith says [the event] will bring families together.<\/p>\n
“We want to see families sharing….”<\/p>\n
Check and double check your spelling and grammar, include a date and a contact person for media to follow up. Keep it short – one page is often enough – and make sure all info is there. They won’t necessarily have time to chase you up for missing bits, so if it’s missing things it won’t get used.<\/p>\n
A photo adds a great deal, but please no people shaking hands! Provide a good photo op at the event too.<\/p>\n
Linda Thompson<\/p>\n
Communications Advisor – MPRiNZ<\/p>\n","protected":false},"excerpt":{"rendered":"
How do I write a media release so the media will actually use it? Is there a structure? Yes there’s a structure – include who, what, when, where, why. Start with the most important thing, which is what the release is about. You may be running an event so start with that, not a waffle […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"resource_type":[],"class_list":["post-57570","post","type-post","status-publish","format-standard","hentry","category-other"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t