Communications & Marketing

How to get your message out in a way that will connect you to your audience, being the community at large, service users, funders or government is extremely important. Good communication is essential to keep people informed and engaged with your organisation and raising awareness of the difference you make. SociaLink’s Mapping the Social Sector research showed marketing and promotion was the most common area the social sector required support in and since these are quite specialist areas, some organisations choose to get some outside assistance. The below resources are here to get you started!


A communication strategy is a plan to achieve efficient and effective communications with internal and external stakeholders.

Your communications plan
Part of the CommunityNet Aotearoa Community resource kit focussed on what a communication plan achieves plus the communication planning process. This resource kit also has information on how to communicate with central and local government.

4 examples of a Communications Strategy
Detailed examples of communications strategies.


A marketing plan is a roadmap introducing and delivering your services to service users and other stakeholders.

Essential elements of a marketing plan
Short article on all elements of a marketing plan.

What Is a Marketing Plan?
A quick overview of the main points of the marketing plan.

The Community Comms Collective

The Community Comms Collective works with community organisations to strengthen their capability and help them more effectively communicate their causes and work. Its services include free communications advice and support, workshops and web usability assessments. www.communitycomms.org.nz/



How to Effectively Communicate Your Strategy
Short video to clarify how to communicate your strategy. 

TED Talks on marketing
When you have a great organisation or idea, how do you let the world know? These TED Talks share the latest thinking on how to spread a message in our hyperconnected world.

Connecting with others: an extensive list of webinars on communication (inclusive of social media)
Ministry of Health NGO Health and Disability Network

Mastering Effective Communications for Causes: Public Interest Communications & the Science of Story. A two-part, 180-minute e-certification program offered training on effective communications strategy and methods for promoting a social cause

What does a good communications strategy look like?
Slide share from presentation “Creating Powerful Communications Strategies” a Charity Comms seminar.


Developing a communications strategy
Step-by-step guide to producing a comms strategy for your organisation. Includes exercises and downloads.

Stakeholder communications plan
Eight-step communications planning framework.

Social Media for Social Good Guide
A 25+ page free guide with tips, tricks and insider resources to help tell your story.

Communicating via the media
Information on how to communicate with newspapers, online, TV or radio to get your message out (inclusive of media release template and doing interviews). 

Simple steps to planning a campaign inclusive of writing a media release
A how to guide from the Media Trust UK